Corporate Engagement Training
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USPCASE Corporate Engagement Training
April 19-20, 2018
National University of Sciences and Technology (NUST), Islamabad
It is more important than ever for universities to create and sustain dynamic relationships with industry. Institutions are creating or strengthening corporate relations initiatives to engage companies and help them fully explore and access the resources available to them.
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Topics
- Cultural and Organizational Differences: Explore, embrace and accept the differences between academia and industry.
- U.S. University Corporate Engagement Structures: Different approaches along with the strengths and weaknesses of each.
- A Holistic Approach to Corporate Engagement: A philosophy and a tool for mapping and measuring corporate relationships.
- University Tech Transfer and Corporate Engagement: Don’t overlook the important linkage between the university, corporations and angel investors.
- Managing an Opportunity Pipeline: Maximize revenue generating activities through a systematic approach.
- Practical Tools and Technology: Utilization of CRMs and LinkedIn for corporate relations.
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